The Insomniac Designer Bylaws

1.) Whenever the word "Brand," "Branding," or any permutation appears, the reader must immediately do a shot.
2.) If reader does not have alcohol on hand to do said shot, reader must make way to nearest bar and do two shots, one for the execution of point #1, and the other for NOT HAVING ANY ALCOHOL IN THE HOUSE. You are a bad person.
3.) That's pretty much it.  Well, except for, if you're not gonna wear pants, don't sit on my couch.